The wrong product
Nyx had the audience every fitness creator wants and the revenue none of them admit they’re missing. People weren’t subscribing for leg day. They were subscribing for him, and he kept handing them spreadsheets.
Free body, paid PDFs. The pricing was backwards and the inbox knew it.
What we did
- Repriced the relationship. The training content became the hook. The connection became the product. Same creator, honest offer.
- Stacked two platforms. Fansly tiers for the flirt-forward crowd, an OnlyFans PPV funnel for the spenders. We moved buyers between them on purpose.
- Built a repeat engine. Every buyer got a reason to come back within 72 hours. Repeat purchase rate went from a third to nearly half.
Four months in, net more than doubled. He stopped writing programs at midnight and started reading a P&L he actually liked.